So I was thinking about marketing after watching the Gruen Transfer this evening. I was approaching some marketing concepts from a website point of view and after a breif surf and some conceptual development I came up with an interesting concept.

I was wondering if approaching click to pay advertising could be more successful if you don't mould the advertisement to fit site, but use the site's navigation to alter on advertisement. This obviously is a risky move but my reasoning is as such.

So let's say that there is an advertisement about sox's, the link to my about page would be an image of a girl in sox. I say a girl because from my evaluation of advertising and the internet is that sex sells. I don't mean a picture of a naked girl in sox, this is just an example but I mean like an attractive girl in sleepwear with an emphasis on her legs and sox.

Ok before this gets misinterpreted as smut, let me go on. So all the idea is, is linking an actual part of the navigation to my site to a targeted advertisement banner simply by using image association between them. Obvioulsy I would try and where possible, have your navigation association image modelled off the advertisement.

The reason for doing it this way would be to have less "transition" in link action to take the user to the placed advertisement source. You would most likely need to create custome integration for each ad, but with targeted advertisement I am hoping that is a few different ads in rotation a week, depending on traffic flow.

Anyway, I don't know the correct terminology but I will add to this as I implement this little experiement. I am going to setup some ad placement and see if i cant dynamically load a "navigation" image.

I do see how backwards this is, but I am newly fascinated with statistical analysis of site clicks. This is a productive way I can better explore some beneficial marketing concepts. This will have to coincide with an increase in publishing my professional activities on here to create some more content to better attract a higher traffic flow.